Here is what the BBC reports:
The European Commission believes that policies to cut greenhouse gases will only work if individuals share the vision of a low-carbon society.
"It's perhaps been a bit too much doom and gloom in the past on climate," one official told the BBC at the launch in London. "We are now emphasising the need to inspire people."
Hedegaard said that awareness of climate change varied widely throughout the EU. According to the BBC,
One of her officials admitted that the UK was suffering from something of a media backlash against climate policies because previously there had been media "overkill" on climate. But in some other countries - particularly in southern and eastern Europe - climate was not widely discussed.If you thought this would indicate a U-turn of EU climate strategy, you are wrong. The official line still is about reaching a global deal...
She said she believed a new global climate agreement might be achieved in 2015. "That would be the first time that rich nations and developing nations signed a legally binding agreement for everyone to reduce emissions - a huge breakthrough."